Privacy policy

Last updated: November 13, 2024

This privacy policy describes how alunshop.dk ("the website," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from alunshop-dk.myshopify.com ("the website") or otherwise communicate with us regarding the website (collectively referred to as "the services"). In this privacy policy, "you" and "your" mean you as a user of the services, whether you are a customer, a visitor to the website, or another person whose information we have collected under this privacy policy.

Please read this privacy policy carefully.

Changes to this privacy policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the website, update the "Last updated" date, and take any other steps required under applicable law.

How we collect and use your personal information

In order to provide the services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the services, our rights, and the rights of our users or others.

Which personal information we collect

The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information you send directly to us through our services may include:

• Contact Information, including your name, address, phone number, and email.
  
• Order Information, including your name, billing address, delivery address, payment confirmation, email address, and phone number.
  
• Account Information, including your username, password, security questions, and other information used for account security purposes.
  
• Customer Support Information, including the information you choose to include in communication with us, for example when you send a message via the services.
  

Some features of the services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but if you do, it may prevent you from using or accessing these features.

Information we collect about your use

We can also automatically collect certain information about your interaction with the services (»usage data"). To do this, we can use cookies, pixels, and similar technologies ("Cookies"). Usage data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the services.

Information we collect from third parties

Finally, we may collect information about you from third parties, including from suppliers and service providers who may collect information on our behalf, for example:

• Companies that support our website and services, such as Shopify.
  
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, to fulfill our contract with you.
  
• When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we collaborate with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
  

All information we receive from third parties will be processed in accordance with this privacy policy. See also the section below, Third-party websites and links.

How we use your personal information

• Delivery of products and services. We use your personal information to provide you with the services to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange shipping, facilitate any returns and exchanges, and other features and functionalities related to your account.
  
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our website and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6(1)(f) GDPR.
  
• Safety and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the services and register an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password, or other access information with others. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, pursuant to Art. 6(1)(f) GDPR.
  
• Communication with you and improvement of services. We use your personal information to provide you with customer support and improve our services. This is in our legitimate interest to be responsive to you, to deliver effective services to you, and to maintain our business relationship with you in accordance with Art. 6 (1) (f) GDPR.
  

Cookies

Like many other websites, we use cookies on our site. For specific information about the cookies we use in connection with operating our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and our services (including to remember your actions and preferences), to run analytics and better understand users' interaction with the services (in our legitimate interest to manage, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our website to better tailor services, products, and advertisements on our website and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to delete or reject cookies via your browser controls. Please note that deleting or blocking cookies may negatively affect your user experience and may cause some services, including certain features and general functionality, to malfunction or no longer be available. Additionally, blocking cookies may not completely prevent us from sharing information with third parties such as our advertising partners.

How we share personal information

Under certain circumstances, we may disclose your personal information to third parties for the purpose of contract fulfillment, legitimate interests, and other reasons subject to this privacy policy. Such circumstances may include:

• With suppliers or other third parties performing services on our behalf (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
  
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  
• When you instruct, request, or otherwise consent to us disclosing certain information to third parties, for example, to send you products or through your use of social media widgets or login integrations, with your consent.
  
• With our subsidiaries or otherwise within our group, in our legitimate interest in running a successful business.
  
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable service terms, and to protect or defend the services, our rights, and the rights of our users or others.
  

We disclose the following categories of personal data and sensitive personal data about users for the purposes described above in »How we collect and use your personal information › and ‹How we share personal information«:

Category Categories of recipients

• Identifiers such as basic contact information and certain order and account information
  
• Commercial information such as order information, purchase information, and customer support information
  
• Internet or other similar network activity, e.g. usage data
  
• Geolocation data such as locations determined by an IP address or other technical measures
• 
  

• Suppliers and third parties performing services on our behalf (e.g., internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
  
• Business and Marketing Partners
  
• Associated companies
  

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information for the purpose of participating in advertising and marketing activities as follows.

Third-party websites and links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide on public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the services and/or users of these third-party platforms without limitation regarding their use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated on the services.

Children's data

The services are not intended to be used by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request that it be deleted.

On the effective date of this privacy policy, we do not have actual knowledge that we "share" or "sell" (as these terms are defined in applicable law) personal information about individuals under 16 years of age.

Security and storage of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, they only apply under certain circumstances, and in some cases, we may refuse your request as permitted by law.

• Right to access / knowledge: You may have the right to request access to personal information we have about you, including details regarding the ways in which we use and share your information.
  
• Right to deletionYou may have the right to request that we delete the personal information we have about you.
  
• Right to correctYou may have the right to request that we correct inaccurate personal information we hold about you.
  
• Right to portabilityYou may have the right to receive a copy of the personal information we have about you, and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
  
• Right to opt out of sale or sharing or targeted advertisingYou may have the right to request that we do not "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined by applicable privacy laws. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will, depending on your location, automatically treat this as a request to opt out of "sale" or "sharing" of information for the device and browser you are using to visit the website.
  
• Limitation of treatmentYou may have the right to ask us to stop or limit our processing of personal data.
  
• Withdrawal of consent: Where we rely on consent to process your personal data, you may have the right to withdraw this consent.
  
• AppleYou may have the right to appeal our decision if we refuse to process your request. You can do this by replying directly to our rejection.
  
• Handling of communication preferencesWe can send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option shown in our emails to you. If you opt out, we can still send you non-promotional emails, for example about your account or orders you have placed.
  

You can exercise any of these rights where indicated on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we handle your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by submitting your complaint to your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International users

Please note that we may transfer, store, and process your personal information outside the country you reside in. Your personal information is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal data outside of Europe, we will use recognized transfer mechanisms such as the European Commission's standard contractual clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, if applicable, unless the data transfer is to a country that has been assessed to provide an adequate level of protection.

Contact

If you have any questions about our data protection practices or this privacy policy, or if you wish to exercise any of your rights, please call or email us at info@alun.dk

In accordance with applicable data protection laws, and unless otherwise expressly stated, we are responsible for your personal data.